Monarch Movements’ Damian Crofts Inspired by Rugby Coach Jake White

Monarch Movements’ Damian Crofts Inspired by Rugby Coach Jake White

South African born entrepreneur and director at Monarch Movements, Damian Crofts, has been a long-term admirer of former rugby union coach, Jake White. The business owner revealed how the coach had been an inspiration for him as owner at outsourced sales and marketing specialists Monarch Movements.

Mr Crofts is an avid rugby fan, and Jake White is one of his coaching inspirations. Jake White is a rugby union coach and former coach of the Springboks, who he famously coached to victory in the 2007 Rugby World Cup and the 2004 Tri Nations. In October 2011, White was inducted into the IRB Hall of Fame, alongside other World Cup-winning head coaches and captains through the 2007 World Cup.

Mr Crofts believes that there are many similarities between success in business and sport, and many of the qualities that make winning coaches sports teams are transferable into business;

1/ Competitive Edge – In sport and business, a competitive nature is what separates the average from the extraordinary. The desire to want to be the best drives people to do more.

2/ Winning mentality – A winning mentality is something that Jake White has in abundance, and it was something that he instilled into his teams. “A winning mentality is imperative for business and sporting success, and it is something that we work hard to cultivate at Monarch Movements,” commented Mr Crofts.

3/ Work ethic – Not everyone is fortunate enough to be naturally talented, and an unbelievable work ethic can compensate for that. “Anyone is capable of achieving a strong work ethic and putting that into action produces tremendous results,” commented Mr Crofts.

At Monarch Movements, they have worked with individuals from a sporting background, and they have found that they tend to excel in the sales and marketing industry because they possess a competitive edge, winning mentality and a strong work ethic. Mr Crofts believes that as long as someone possesses those three key traits, they can provide them with all of the necessary skills and knowledge to become a key player.

Monarch Movements is a dynamic and cultured sales and marketing firm based in Angel, London. The company specialises in customer acquisition through face-to-face promotional marketing and sales campaigns. By understanding their clients’ customers and target markets, as well as long and short-term goals, Monarch Movements can develop unique marketing campaigns which deliver quality results and build brand loyalty. Now in summer, the firm is undergoing expansion, and they are seeking applicants from a sporting background.


Daman Crofts

Monarch Movements